Category: Content strategy
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How to Use Video Marketing to Increase eCommerce Sales
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy to capture the audience’s attention. Be it content writing, social media campaigns or newsletters – you’ve tried it all and yet you don’t see a lot of traction. If you’re a marketer yourself, worry not! This one strategy…
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10 Ways To Get More Conversions With Your Social Media Headlines
8 out of 10 people only read the headlines to your posts. If someone gets past the headline, they’re actually in the minority. Think about it this way: if this article had a title called “Conversions” or “Conversions Advice” or something from that spectrum, you would’ve probably skipped this article. Content is important, but good…
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Top 12 B2B Content Marketing Trends for 2021
Over the past few years, B2B marketing has seen some dramatic changes. While networking, site visits and face-to-face meetings were once considered the only way to bring more business, today even B2B marketers need to have a presence online. B2B content marketing has become a very important lead generation avenue, and no B2B marketing strategy…
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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Content Marketing Strategy in the Time of COVID-19 Coronavirus
COVID-19 coronavirus has brought treacherous times to the world. Intense social distancing and stringent national lockdowns have become the norm of the day. With manufacturing, logistics, and sales crashing, businesses have been finding it increasingly difficult to create demand for non-essential items. In light of COVID-19, high-speed Internet and an abundance of technology at our…
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Brainstorming 101: How to Generate the Best Ideas for Your Next Blog Post
It’s a known fact that people get bored with reading rehashed content. Your audience wants to read something new each time you post an article on your website. But the fact remains that most brands find it supremely difficult to find interesting topics to write about. With editorial deadlines drawing closer, they steer towards safer,…
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Top 10 Digital Marketing Trends for 2020
Update: The most awaited list of Content & Digital Marketing Conferences for 2024 curated by Narrato is here. Don’t miss it! 2019 is almost coming to an end. As we enter the new year, we have to get ready for new marketing challenges that year 2020 will bring along The top digital marketing trends in…
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Wow Clients with a Super Engaging Creative Brief Using these Steps
If you’ve ever developed a marketing campaign, you’ll most certainly have made a creative brief. If you haven’t, you should immediately rectify this and prepare a creative brief before you put your campaign into action. A creative brief is a map of sorts, which marketers use to execute their marketing campaigns successfully. It: Sets the…
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What is a Content Marketing Calendar and How To Build One
A content marketing calendar is a shareable resource that content marketing teams use to visualize how content is distributed throughout the year. It helps content marketers plan and execute their content marketing strategy in an effective, efficient and timely manner. Imagine this. The day is the 7th of July. You own a local shop that…
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Is Ghostwriting For You? Find Out Everything You Need to Know
Being creative is hard work. Sometimes, creativity is available in excess, while other times, it’s as though the writer’s mind runs dry. During these times, when the writer is unable to write their material, they may utilise the services of seasoned writers to finish the book or article they are working on. After the piece…