Category: Content strategy
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How to Improve Content Marketing Project Management: 7 Tips
Many businesses today are using content marketing to boost their business or brand. Companies use this powerful tactic to draw in, hold on to, and grow an audience by producing and disseminating pertinent articles, affiliate videos, podcasts, and other forms of media. At the heart of content marketing is building awareness in the mind of…
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What Makes a Good Website Checklist: 9 Essential Qualities
What makes a good website checklist? It is no secret that the Internet has made things simpler for businesses, governments, and other organizations. Gone are the days when you needed to rely on a brick-and-mortar location to get your name out there – these days, you need an online presence and an audience to attract,…
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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5 Best Content Planning Tools for Saas Companies To Streamline Their Work
Congratulations! Your Software as a Service (SaaS) is expanding. You’ve used a variety of marketing strategies to achieve this. Now the next phase is SaaS content marketing which mainly includes content writing like blogs, articles, copywriting, etc. And it’s a critical step, the driving force for making your SaaS company stand out amid a sea…
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Content Creation Team of One? Here’s a Seamless Process to Follow
When it comes to content creation, small businesses often either outsource it or mix it altogether. With small teams, there’s only so much that can be done, and content often takes a backseat to the other tasks involved with running a business. But it shouldn’t. In fact, small businesses with blogs generate 126% more leads…
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12 Best AI Tools for Marketers Who Want to Win This Year
In this era of big data, AI tools should be every marketer’s co-pilot. When you consider complex consumer habits, dwindling attention spans and ever-changing algorithms, you’ll agree that you need AI to win. 91.7% of top-rated businesses are currently increasing investments in data and AI. This means that there is no better time than now for…
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Content Promotion 2022: What’s changed?
The pandemic had a widespread effect on industries worldwide. Consequently, thought leaders in the world of content marketing had to adapt their content marketing strategies to the new circumstances. Now more than ever, consumers want highly personalized support, asking more and more from businesses. Content marketing plays a huge role in this process, allowing customers…
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8 Important Metrics You Need to Track For Your Content Performance
You spend a lot of time and effort writing the most crucial piece of content for your blog. Does your job end when you hit ‘publish’? No. You need content performance metrics. Content performance metrics give you a view into what your customers like and how they engage with the piece. Identifying and measuring the…
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10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
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Top 5 Content Curation Tools to Collect Valuable Data
Creating fresh, unique content is one of the most important marketing strategies that help brands stand out in the competitive market. With effective content curation, you can position your brand as an industry leader and thought leader while gaining a competitive edge. When your content marketing team finds and shares the most relevant and valuable…