Category: Content marketing resources
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5 Marketing Managers Share Tips on How to Generate Business through Social Media
According to LyfeMarketing, 60% of the marketers who participated in this study said that they struggled with measuring the ROI of social media activity. This could be because your social media activity isn’t focused on generating business and is instead focused on other social media goals. To help you generate business through social media, we…
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7 Undeniable Reasons Why Text-Based Marketing is Still Super-effective (& How to Leverage It)
Text-based marketing creates a certain urgency and intimacy that’s missing from other forms of marketing. Provided that personal devices are most-used amongst most audience types, text-based marketing becomes relevant to all industries. However, there’s also a certain element of annoyance associated with receiving text messages, which is why many brands steer clear of the marketing…
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6 Content Marketing Experts Reveal their Top Tips on Content Marketing & SEO
SEO and content marketing are constantly transforming with evolving technologies and consumer behavior trends. What worked for SEO yesterday may not work today as search engine algorithms are continuously being altered. Content marketing strategies that were relevant in 2017 maybe obsolete this year as new channels have emerged and been adopted by your consumers. To…
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15 Top Brands to Follow for Content Marketing Inspiration
Content marketing is more of an art than a science. Every day, creative content marketers find new ways to engage their audience through content. As technology advances and new channels manifest, content marketing trends evolve and present more opportunities for you to drive marketing goals. Small businesses who don’t have the resources can enlist the…
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7 Great Tips to Improve Your Content Marketing Strategy
Content marketing is gaining more and more popularity every year. Basically, that’s because it is the best way to promote your business and find gazillions of new clients. Many people are starting to get interested in this area and implement various strategies. But few of them take time to dig into the process and use…
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A Seven-Point Checklist to Know If Your Social-Media Marketing is Effective
At a time when Social Media is playing such a role in businesses everywhere, it may not come as a surprise that you can gauge how your business is doing by using cues from your business page. Although it may not always be an accurate reflection of how your business is doing, it can still…
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Content Marketing Lessons You Can Learn From Netflix
What started out as a DVD rental company is now probably the most popular and biggest streaming website the world has ever seen. Netflix not only changed the way we watch shows and movies, but also took up 35.2% of the downstream traffic in North America in 2016. With over 98 million subscribers, there are…
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How to Engage Customers and Prospects on Twitter – 5 Winning Tips
With over 310 million monthly active users and 1.3 billion accounts, Twitter is a mine for customers and prospects. According to Twitter’s blog, 500 million people visit Twitter without logging in and 52% of the users purchased a product after learning about it on Twitter every month. No wonder companies ranging from Fortune 500 to…
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Content Distribution Strategy: Creating a No-Fail Plan for Social Sharing
Your job doesn’t end when you hit publish. You still have to invest a good half hour into promoting your content on the internet. More than 2.5 million blog posts are published each day, and the social media posts that you create to promote them give you limited visibility. You need a full fledged social…
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How to Create Video Content that Converts
Video is at the helm of social and digital media campaigns right now. With social networks enabling live-video broadcasts, video is currently a massive social marketing trend. Video doesn’t just have the ability to engage your audience, but also convert them into paying customers. In fact, in a study conducted by Vidyard, 71% participating marketers claimed…