Category: Content marketing resources
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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5 Podcast Marketing Mistakes You Might Be Making
Marketing a podcast is hard work. There’s a common misconception that once you hit “publish,” your work on that episode is done—but that’s really where the work begins. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. Podcast promotion is one part art, one…
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Content Creation Team of One? Here’s a Seamless Process to Follow
When it comes to content creation, small businesses often either outsource it or mix it altogether. With small teams, there’s only so much that can be done, and content often takes a backseat to the other tasks involved with running a business. But it shouldn’t. In fact, small businesses with blogs generate 126% more leads…
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Putler Review: An all-in-one reporting solution for SaaS / eCommerce marketing and sales
Every business owner wants to make smart business decisions based on their data. But more often they lack the tools and end up making decisions based on their gut. The world of content marketing is quite the same. Without having the right data to back your decisions, creating and publishing content is like a shot…
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8 Important Metrics You Need to Track For Your Content Performance
You spend a lot of time and effort writing the most crucial piece of content for your blog. Does your job end when you hit ‘publish’? No. You need content performance metrics. Content performance metrics give you a view into what your customers like and how they engage with the piece. Identifying and measuring the…
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10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
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9 Breakout Social Media Content Trends in 2022 (And Some Time-Tested Ones too!)
Is your brand stuck at measuring likes on Facebook posts and followers on Instagram? Organic reach on both platforms is declining as people start following more pages intensifying competition in their news feeds. Lately, social media platforms are finetuning their algorithms to serve content in the most relevant way to their users. What this means…
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Top 12 B2B Content Marketing Trends For 2022
Check out these top content marketing trends for 2024! B2B marketing has evolved tremendously in the past few years and content has played a central role in this transformation. The past two years have been quite challenging for B2B businesses with the pandemic changing the landscape in an unprecedented way, though content marketing has kept…
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TOFU, MOFU, & BOFU: How To Create Excellent Content For Each Stage of the Sales Funnel
You must already know that every new customer acquisition has an elaborate process behind it. This elaborate process is the journey of identifying a potential customer and then making them one. This elaborate process happens in what we call a sales-to-funnel. Of course, a sales funnel has many parts, one even post-sales but for the…
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Top Visual Marketing Strategies: Images Vs. Videos – What To Use Where
Strategic Marketing Tactics Depend On The Situation Marketing is straightforward and downright abstract. How is this the situation, and why? Well, there are a few things you want to think about. For one thing, the “goal posts” of technology are constantly changing. Just look at history. A hundred and fifty years ago, pamphlets and posters…