Category: Content marketing
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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What Types of Social Media Content Can Businesses Post on their Social Channels?
Social media is a powerful channel that can be used to boost your business, if used to its advantage. Today, we consume a lot of information online, and with a large portion of our days spent on social media, there’s no doubt that the content put out on social media pages of businesses is of…
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6 Reasons Why Blogs and Social Media Are Important in Recruiting Talent
In the past decade, hiring processes have changed drastically. It isn’t just about the qualifications, formal education such as graduation certificates, or work experience. For example, associate certification in project management might be required for leadership roles. Hiring managers are increasingly focused on cultural fit – which typically translates to better employee satisfaction and lower…
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Content Marketing Strategy in the Time of COVID-19 Coronavirus
COVID-19 coronavirus has brought treacherous times to the world. Intense social distancing and stringent national lockdowns have become the norm of the day. With manufacturing, logistics, and sales crashing, businesses have been finding it increasingly difficult to create demand for non-essential items. In light of COVID-19, high-speed Internet and an abundance of technology at our…
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What Goes into Building Awesome Brand Content?
The adage, “Content is king,” has been used time and time again by today’s marketing fraternity. After all, why shouldn’t they? The saying is like gospel truth, and marketers simply cannot do away with this communication medium in today’s digital landscape. But how do you go about with content marketing for your brand? What are…
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Brainstorming 101: How to Generate the Best Ideas for Your Next Blog Post
It’s a known fact that people get bored with reading rehashed content. Your audience wants to read something new each time you post an article on your website. But the fact remains that most brands find it supremely difficult to find interesting topics to write about. With editorial deadlines drawing closer, they steer towards safer,…
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Top 10 Digital Marketing Trends for 2020
Update: The most awaited list of Content & Digital Marketing Conferences for 2024 curated by Narrato is here. Don’t miss it! 2019 is almost coming to an end. As we enter the new year, we have to get ready for new marketing challenges that year 2020 will bring along The top digital marketing trends in…
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4 Reasons Why Your Content Marketing Strategy Should Include eBooks
Ample data from various studies reveal that content marketing is six times more powerful than our good-old traditional marketing methods. Not to forget, content marketing significantly surpasses paid search; experts have shown that content marketing efforts generate about three times more leads for every dollar spent. So, you certainly need to have a robust content…
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Is Ghostwriting For You? Find Out Everything You Need to Know
Being creative is hard work. Sometimes, creativity is available in excess, while other times, it’s as though the writer’s mind runs dry. During these times, when the writer is unable to write their material, they may utilise the services of seasoned writers to finish the book or article they are working on. After the piece…