Category: Content marketing
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12 Best AI Tools for Marketers Who Want to Win This Year
In this era of big data, AI tools should be every marketer’s co-pilot. When you consider complex consumer habits, dwindling attention spans and ever-changing algorithms, you’ll agree that you need AI to win. 91.7% of top-rated businesses are currently increasing investments in data and AI. This means that there is no better time than now for…
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How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
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Putler Review: An all-in-one reporting solution for SaaS / eCommerce marketing and sales
Every business owner wants to make smart business decisions based on their data. But more often they lack the tools and end up making decisions based on their gut. The world of content marketing is quite the same. Without having the right data to back your decisions, creating and publishing content is like a shot…
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Content Promotion 2022: What’s changed?
The pandemic had a widespread effect on industries worldwide. Consequently, thought leaders in the world of content marketing had to adapt their content marketing strategies to the new circumstances. Now more than ever, consumers want highly personalized support, asking more and more from businesses. Content marketing plays a huge role in this process, allowing customers…
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What is AI Content Writing, and is it worth it for your blog?
There are more than 4.9 billion internet users worldwide, and many businesses are leveraging this by adding blogs to their websites. Blogging helps drive traffic to your site and build customer trust while promoting your services and products. The content you produce on your website can also be used in your social media marketing efforts. …
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8 Important Metrics You Need to Track For Your Content Performance
You spend a lot of time and effort writing the most crucial piece of content for your blog. Does your job end when you hit ‘publish’? No. You need content performance metrics. Content performance metrics give you a view into what your customers like and how they engage with the piece. Identifying and measuring the…
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10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
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9 Breakout Social Media Content Trends in 2022 (And Some Time-Tested Ones too!)
Is your brand stuck at measuring likes on Facebook posts and followers on Instagram? Organic reach on both platforms is declining as people start following more pages intensifying competition in their news feeds. Lately, social media platforms are finetuning their algorithms to serve content in the most relevant way to their users. What this means…
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Top 12 B2B Content Marketing Trends For 2022
Check out these top content marketing trends for 2024! B2B marketing has evolved tremendously in the past few years and content has played a central role in this transformation. The past two years have been quite challenging for B2B businesses with the pandemic changing the landscape in an unprecedented way, though content marketing has kept…
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TOFU, MOFU, & BOFU: How To Create Excellent Content For Each Stage of the Sales Funnel
You must already know that every new customer acquisition has an elaborate process behind it. This elaborate process is the journey of identifying a potential customer and then making them one. This elaborate process happens in what we call a sales-to-funnel. Of course, a sales funnel has many parts, one even post-sales but for the…