Category: Content marketing
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How to Leverage Product-Led Content Marketing
It’s time for a new approach to content marketing – Product-Led Marketing. Now, you might be thinking – what is product-led marketing? To explain it in simple words, it is content marketing in which the product is placed front and center. It is about identifying the pain points of your target audience and then showing…
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Want Exclusive Content for Your Marketing? Try This New Method!
Exclusive content can transform your marketing operations in ways you never imagined. Content marketers may find it appealing to produce content that reaches many people, and often, this impulse can lead to great results. However, creating exclusive content for a niche audience you are targeting can be the ace up your sleeve that leads to…
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6 Best-Performing Types of Content To Add To Your Content Marketing Strategy
Almost every business has a website, and many businesses are using content marketing to attract more visitors. But what content should you create? And how can you make sure that your campaign is effective? In this blog post, we will discuss the best types of content and how to choose between them. What is a…
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How to Improve Content Marketing Project Management: 7 Tips
Many businesses today are using content marketing to boost their business or brand. Companies use this powerful tactic to draw in, hold on to, and grow an audience by producing and disseminating pertinent articles, affiliate videos, podcasts, and other forms of media. At the heart of content marketing is building awareness in the mind of…
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What Makes a Good Website Checklist: 9 Essential Qualities
What makes a good website checklist? It is no secret that the Internet has made things simpler for businesses, governments, and other organizations. Gone are the days when you needed to rely on a brick-and-mortar location to get your name out there – these days, you need an online presence and an audience to attract,…
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7 Genius Tips on Repurposing Old Blog Posts
Every piece of blog content that you create has a lifespan, which starts as soon as you hit the publish button. But what does it mean when your audience stops reading your content? After generating some interest among the readers initially, most blog pieces get added with the billion others, collecting dust in the digital…
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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5 Podcast Marketing Mistakes You Might Be Making
Marketing a podcast is hard work. There’s a common misconception that once you hit “publish,” your work on that episode is done—but that’s really where the work begins. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. Podcast promotion is one part art, one…
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5 Best Content Planning Tools for Saas Companies To Streamline Their Work
Congratulations! Your Software as a Service (SaaS) is expanding. You’ve used a variety of marketing strategies to achieve this. Now the next phase is SaaS content marketing which mainly includes content writing like blogs, articles, copywriting, etc. And it’s a critical step, the driving force for making your SaaS company stand out amid a sea…
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Content Creation Team of One? Here’s a Seamless Process to Follow
When it comes to content creation, small businesses often either outsource it or mix it altogether. With small teams, there’s only so much that can be done, and content often takes a backseat to the other tasks involved with running a business. But it shouldn’t. In fact, small businesses with blogs generate 126% more leads…