Category: Content marketing
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5 Prewriting Strategies to Become A Better Writer
When you first learn how to write content, you may get overwhelmed with where to start and what to write. It’s not always easy to begin your first step as a writer if you have no supporting background on it. Every skilled occupation needs hours of training to be called an expert. In writing too,…
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Guide to Content Distribution with Examples
As the co-founder and Chief Marketing Officer of Orbit Media, Andy Crestodina, famously said, “It’s not the best content that wins. It’s the best promoted content that wins.“ It’s indeed true. A mindless content generation without a well-rounded content distribution strategy is like driving a Benz without the wheels: futile. Many brands believe that the…
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What Is a Content Hub and How to Use Them to Drive Topical Authority
Creating, organizing, and effectively sharing content in the digital information age is more important than ever. That’s why savvy marketers use content hubs to help them do just that. But what exactly is a content hub, and how can you use one to drive topical authority and lead generation? Let’s take a closer look. What…
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How to Use Affiliate Marketing Videos for Success
It’s no news that grabbing your audience’s attention today has become more difficult than ever. All you have is 8 seconds (!) to capture their interest and communicate your message. This continuously shrinking attention span means that there will be more takers for a minute-long video as opposed to a 2-page-long article. So, if you’re…
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Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z (Gen Z or “Zoomers”) are those born between 1997 and 2012. Businesses around the globe will be thinking about how to prepare strategies to engage this emerging group, welcoming them as coworkers and marketing to them as customers.…
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Content Curation And How It Can Help Your Content Marketing
In today’s landscape, content is king. Marketers must produce multiple content to keep up with the demand, day in and day out. However, not everyone has the time, budget, or manpower to produce this much content. Not to mention, constantly coming up with fresh and engaging ideas is a challenge as well. That’s where content…
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Ten Reasons Why Hiring A Remote Content Writer Can Help You Grow Your Business
Almost all businesses have transitioned to an online model since March 2020. This is because it has become necessary for businesses to offer customers an online channel to survive the pandemic and fit in the new remote working setup. According to a Statista study, people spend an average of 147 minutes daily on social media.…
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9 Tips To Create Effective Content For Your Link-Building Strategy
If you want to build links to your website and content, you need to create something worth linking to. Easier said than done, but, this article is here to help you navigate through developing a content strategy for creating link-worthy content. In this article, we are going to tackle: Why you should care about building…
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How to Build Audience Personas?: A 5-Step Guide
As marketers, we are always wondering how to make our marketing messages more appealing to the target customer. What is the best way to engage our audience on social media platforms? Which platform to use for building brand awareness? The answers to all these questions can be found by creating audience personas. Whether you call…
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Role Of Strategic Management In Organizing Your Content Strategy
Content marketing has been a vast and growing subject in recent years. It holds an essential stand for modern-day marketers as it is a unique way to reach the audience effectively. But, to get success in any operation, there is a need for a strategy to execute the tasks more constructively. Strategies are not just…