Category: Content Marketing, Copywriting, Writing Tips & Trends -GodotMedia Blog
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A Simple Guide To 6 Online Marketing Tools To Boost Your Business
Times have changed and how! At the beginning of the 20th century, when businesses used to think of marketing, all that sprang up in the minds of marketers was television and radio commercials, giant billboards, and print advertising (newspaper, magazines, business directories). Those were the days when the internet was still in its infancy, but…
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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What Types of Social Media Content Can Businesses Post on their Social Channels?
Social media is a powerful channel that can be used to boost your business, if used to its advantage. Today, we consume a lot of information online, and with a large portion of our days spent on social media, there’s no doubt that the content put out on social media pages of businesses is of…
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6 Reasons Why Blogs and Social Media Are Important in Recruiting Talent
In the past decade, hiring processes have changed drastically. It isn’t just about the qualifications, formal education such as graduation certificates, or work experience. For example, associate certification in project management might be required for leadership roles. Hiring managers are increasingly focused on cultural fit – which typically translates to better employee satisfaction and lower…
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5 Reasons Why Good Copywriting Is Important For Your Business
Copywriting for your website is more than just words strung together to show people what your business is about. Good copywriting should reflect the values that your business holds close, while creating a lasting impact on the viewers, eventually driving them to engage in the action you want them to. And did we mention that…
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Why is Content So Important in Social Media Marketing?
Social Media Marketing for all its benefits, is often misunderstood by many who tend to reduce it to a mere game of numbers. When done right, it can actually help businesses build a stronger online presence, reach audiences of great quality in a huge quantity, and also offers new opportunities for branding. Social media marketing…
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Content Marketing Strategy in the Time of COVID-19 Coronavirus
COVID-19 coronavirus has brought treacherous times to the world. Intense social distancing and stringent national lockdowns have become the norm of the day. With manufacturing, logistics, and sales crashing, businesses have been finding it increasingly difficult to create demand for non-essential items. In light of COVID-19, high-speed Internet and an abundance of technology at our…
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How Content Marketing and Marketing Automation Better Each Other
Before we start with content marketing or marketing automation, let us first understand marketing. Marketing is defined as the process of getting your product to the prospective client. But, is it just that? In the history of products, there has never been a time when a product sat on a shelf and sold itself. The…
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13 Best Tools to Boost Your Content Marketing Efforts
Content marketing is effort intensive and requires consistent effort. A content marketing research found out that only 8% of marketers think their content marketing management is excellent and 32% of them actually said that their content management is fair or poor. Content management can be made easy and efficient if you have the right stack…
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The Benefits and Dangers of Using AI Chatbots for Customer Service
Artificial intelligence (AI) is disrupting the customer service domain, especially online. Companies are using AI chatbots on their websites and in their apps to answer customer queries and improve the customer experience they deliver. Chatbot adoption is so rapid that they are replacing live agents and live chats. Companies are excited about the prospect of…