Category: Content marketing
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6 Crucial Content Marketing Tips for SaaS Companies
SaaS products can be complex and not all customers are equally tech savvy, which means that they may not immediately grasp the value and potential of your SaaS solutions. In order to accelerate your sales cycle and bring your SaaS product closer to your potential customers, you need to leverage content. This article will discuss…
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SEO Friendly Dashboard Designs for Inspiration
An effective dashboard design should be close to the top of your website checklist. A good dashboard design is crucial for your business to monitor, analyze, and optimize your performance. Whether you’re a small startup or a large enterprise, an SEO-friendly dashboard is just as important as SEO-friendly content, as it impacts your site’s loading…
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Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z (Gen Z or “Zoomers”) are those born between 1997 and 2012. Businesses around the globe will be thinking about how to prepare strategies to engage this emerging group, welcoming them as coworkers and marketing to them as customers.…
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Want Exclusive Content for Your Marketing? Try This New Method!
Exclusive content can transform your marketing operations in ways you never imagined. Content marketers may find it appealing to produce content that reaches many people, and often, this impulse can lead to great results. However, creating exclusive content for a niche audience you are targeting can be the ace up your sleeve that leads to…
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How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
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Putler Review: An all-in-one reporting solution for SaaS / eCommerce marketing and sales
Every business owner wants to make smart business decisions based on their data. But more often they lack the tools and end up making decisions based on their gut. The world of content marketing is quite the same. Without having the right data to back your decisions, creating and publishing content is like a shot…
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Content Promotion 2022: What’s changed?
The pandemic had a widespread effect on industries worldwide. Consequently, thought leaders in the world of content marketing had to adapt their content marketing strategies to the new circumstances. Now more than ever, consumers want highly personalized support, asking more and more from businesses. Content marketing plays a huge role in this process, allowing customers…
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10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
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Top 12 B2B Content Marketing Trends For 2022
Check out these top content marketing trends for 2024! B2B marketing has evolved tremendously in the past few years and content has played a central role in this transformation. The past two years have been quite challenging for B2B businesses with the pandemic changing the landscape in an unprecedented way, though content marketing has kept…
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Top 12 B2B Content Marketing Trends for 2021
Over the past few years, B2B marketing has seen some dramatic changes. While networking, site visits and face-to-face meetings were once considered the only way to bring more business, today even B2B marketers need to have a presence online. B2B content marketing has become a very important lead generation avenue, and no B2B marketing strategy…