Many businesses that have their own blogs often use the blog as their home page. The logic behind this act is simple. The blog gets updated frequently and when users come to back visit the company’s website after a gap they see fresh content. Fresh, relevant information is a great way to increase blog post engagement and attract and retain visitors and the blog gives just the kind of information to match this description.
But the results say otherwise. Many businesses who use their blog as their home page find that visitors quickly move away to other sites. There is a very logical reason why this tactic fails to convert new or returning visitors into customers.
When a potential customer visits your site, what he is looking for is informative content that helps build his confidence in you. Most often, first-timers come to a company website hoping to know more about the business background, its founders, size, stability, market position, etc. Returning visitors may want to know about pricing, services offered, and transaction methods. While your blog may tell him exactly what your business is doing at present, it has none of the information that he seeks.
Your blog will work perfectly well as your communication tool. But when it comes to introducing yourself, displaying your credentials, and encouraging a prospective customer to do business with you, the blog falls short. While a blog does not necessarily push the visitor into the conversion funnel, your home page is designed to do exactly that. That is why it is best to use your blog as an extension of your home page and not as its replacement so you have the right tools to cater to different audiences with different needs.
If handling your blog and coming up with fresh content for your homepage constantly gets tiring, seek the help of blog writing services to do it for you.