Winning the trust of visitors to your website is the first step towards converting them into customers.
The overall look of your website plays a key role in building credibility for your business. A website that looks unprofessional and is not designed keeping the brand image and target audience in mind is not likely to succeed. Even the best search engine optimization and highest quality content can’t help your site, if it looks untrustworthy.
The look of your website is the first impression that visitors will have about your business and you need to make the most of it as you won’t get another chance to make a first impression. Here are some easy ways of making your website look credible.
Use customer testimonials
Customer testimonials are the best tool to build credibility for your business. They let visitors to your website know that you provide quality products/services and that your clients are happy with it. Most people trust the opinion of fellow customers over that of the experts.
Include a comprehensive FAQ page on your website
Potential customers expect to find straightforward answers to their questions on your FAQ page. Try to include as many questions as you can think of and answer them honestly using simple language.
Make use of trust logos
Getting your business accredited by Better Business Bureau and including its logo on your website can help in giving it a legitimate look. Secure purchase symbols, professional association logos and the symbol of the National Ethics Bureau for financial services are also useful for the same.
Get a web copy writing service to write quality content for your business’ website and make it seem more trustworthy.