Facebook, Twitter, LinkedIn and similar social networking websites have proven to be extremely effective in promoting small and medium scale businesses. Setting up pages for your business on these forums will provide an extra edge to your marketing efforts.
Carrot Creative, a new media marketing company used its social networking pages to cover a Jaguar’s car launch, and reached out to its potential buyers. The video also features Rahaf Harfoush, a digital strategist, who used social media for Barack Obama’s first presidential campaign and reached out to voters. She says, social media presence helped them meet potential voters in a platform they were already active on. It also helped the voters find information about the campaign. This simplified presidential campaigning efforts and added to its success.
Social media provides a ready and inexpensive medium to connect with customers. Especially, the fan pages help in personally interacting with the audience that loves your brand.
Entrepreneurs should use social media as a means of marketing, and hire a writer who can manage social media effectively and ensure a steady online presence. Rahaf Harfoursh says, social media has so much to offer to businesses and governments, that there’s a long way to go before we explore its full potential.