If you are planning on a new website, we have some important landing page tips for you in this piece. Before you delete your old website and launch the new one, I’d suggest following these steps for a smooth transition.
Set up a content and SEO plan
Perform a content audit on your old website to help develop content for your new website. The content on your old website needs to be categorized correctly based on the URL, type, relevance, status, etc. so that the benefits of copywriting can be enjoyed, and you can also easily figure out the content that can be re-used on your new website. The content and the web pages that seem good enough to use in the new website need to be updated with the new audience personas, keywords, etc. As many content writers and web designers will be working on the new website, their SEO efforts may vary. You need to come up with an SEO tutorial or guide to help your web development team optimize your new website properly.
Create website wireframes
Website wireframes will help keep the design of the web pages and the website uniform. Website wireframes help your content development team place calls-to-action effectively and make the task of uploading content onto your new website much easier.
Develop and optimize content
After the content strategy has been completed, you need to identify good copywriter services and leaders who will manage the content marketing team. You need to decide on the tone and personality of the brand after the first round of content has been published and feedback has been taken from everyone involved. With the latest search engine algorithm updates, the content development team needs to ensure that the 18 meta tags are perfect on all the web pages.
Final things to consider
• Establish the colors that will be used on the web pages
Your new website should reflect the aesthetics of your brand and the color scheme should be simple, bold, and uniform. You need to use the same color scheme on all the web pages, blogs, and social media pages.
• Display live feed from social media accounts
Integrate social media plug-ins with your website so that real-time activity feeds from social media accounts on Facebook, Instagram, Pinterest, Twitter, etc. are displayed on your new website. These activity feeds can encourage visitors to your new website to engage with your brand further on social networking platforms.
• Ensure that every page is valuable
Every page of the website needs to have share-worthy content that others may draw content inspiration from. Even with the most stunning website, users will not be encouraged to engage with your brand if the content is below par.
• Include code for analytics
This is a step that many companies forget when launching a new website and this can result in companies missing valuable data. Tracking data is crucial especially during the launch of a new website.
• 301 redirects
Deleting web pages of the old website deletes the Google index of the old website and this can lead to a sudden drop in rankings. Although you may have repurposed content from the old website in the new one, the URLs of the old webpages are completely different from the new ones and this can not only prevent existing customers from finding your website but can also affect the search engine rankings of the website. Always set up 301 redirects before launching a new website.