If you ever wondered whether copywriting was possible on Twitter, the answer is ‘yes’. But copywriting on Twitter differs from that of writing for websites and may require enlisting the help of a copywriting service.
The writing style very obviously differs because Twitter posts are strictly limited to 140 characters, requiring you to be as brief as possible. That, you would say, is micro writing and not copywriting. Well whatever you may call it, the question here is how to make use of a microblog to suit your copywriting (read promotional) needs.
The first thing is to determine what your marketing/communication & copywriting purposes are. If your plan is to spam your offers (‘interruption marketing’ as it is commonly known) then Twitter is not the place for you. On the other hand, if you believe that Web 2.0 is all about relationships, few applications can do it as well as Twitter can for you. This explains why many other applications trying to compete with Twitter haven’t done so well so far.
Cramming your idea into web-shorthand is a bit of a challenge, especially if you are used to being verbose. Obviously, such writing becomes informal but the objective here is to communicate your ideas within the 140 character limit through powerful words that invite responses. When speaking on a subject, speak with all your passion towards it. People who have opinions and share them freely are likely to have more followers.
As you go on posting and generating responses, you will find that you have built a chain of followers who will want to know more about you and what you do. You will now have turned that chain of followers into potential customers through credibility, rather than having to stuff sales letters down their throats.