Product copy is not like any other copywriting task and is best done by a professional copywriting service. It stands in a class of its own and needs special attention if you really want the copy to fulfill its real objective of selling the product – this is the importance of good copywriting. This makes it necessary for you to adopt a different approach and mindset when setting out to write a product copy.
The most important thing to remember is that you may know everything there is to know about your product, but the reader doesn’t. He cannot see, touch, or experience the product the way you can. In effect, when you write a product copy, you do this on his behalf. When the reader goes through the copy he should be able to get a blow-by-blow description of your examination and analysis of the product. This helps to build credibility as a business and can even drum up your sales. Adding relevant visuals or videos is a great help in elucidating points that you are making through your copy. It gives the reader the same experience that he would get from looking over the product at a brick-and-mortar store before he decides to buy it.
Mention quantifiable benefits and features of the product. For example, ‘this shelf can hold five 1 liter milk cartons’ instead of ‘the shelf is _____inches deep and ___ inches high’. This makes it easy for the reader to visualize and relate to the product quickly. There are many more examples of awesome copy online for your reference.
Comparing your product with competitor products, if it tilts the odds in your favor, is a good idea. It helps the reader make a comparative assessment of his potential buy. If the comparison is done tactfully, nothing can be a more convincing sales pitch.