The following article is a continuation of ‘See What Young Successful Entrepreneurs Say About Marketing Using eBooks – Part I’ and offers some additional points that are essential for marketing via eBooks. Businesses planning to include eBooks in their overall marketing and branding strategy will benefit from the tips given here.
Reasonable Pricing
There are no shipping, printing or storage costs for eBooks. As they are distributed via the Internet, it is an extremely cost effective method to boost any marketing strategy. As a result, they can be distributed to others for free or at a very low price. This will enable a worldwide audience to obtain your ebook, which will in turn expand the reach of your marketing strategy.
Make New Connections
eBooks are inexpensive to create and distribute and can easily be made available on the Internet. Make sure to keep the eBooks free of cost or at a very low price so that more people are encouraged to download it. These eBooks are bound to be posted on various websites, blogs, forum, etc. As the eBooks contain vital information, it is a good way of acquiring leads and making connections with like minded people. Use these eBooks to build your Rolodex as it were. Businesses must also ensure that their eBooks have attractive graphics and designs to capture the attention of potential leads and customers.
Place a Call-to-Action
Businesses create eBooks with the intent of using it as a marketing tool. The readers of these eBooks must be excited and ready to be a part of the company but this is of no use if the readers don’t act upon it. The eBooks must keep the readers excited for your next media offering. Make sure that the ebook has a call-to-action so that potential leads and customers know what to do or expect next. Place client testimonials, contact details, etc. in the content of your ebook. A call-to-action will trigger a domino effect that can only be beneficial to the next component of your marketing strategy.
Compatibility with All Devices
The sudden growth in demand for eBooks can be attributed to the various devices that allow users to read books, articles, brochures, etc. on hand-held electronic devices. iPads, iPhones, Amazon Kindles, Android devices, Nook readers, etc. are some of the many devices that can be used to read eBooks. To ensure maximum shareability, businesses must make their eBooks compatible with all these different devices. eBooks should be made available in different file formats and must be compatible with all digital screens. Also, care must be taken while designing graphics and text fonts for eBooks. Readers should be able to read the ebook without difficulty.
Content
Most importantly, the content of your ebook must be accurate and enlightening. This is where the services of good ebook writers are essential. They will help you create useful and relevant content for your eBooks. The content should also be targeted towards different types of people based on geography, profession, culture, etc. Your targeted audience can pick out good eBooks from bad ones based on the content. eBooks should have content that gives its readers confidence in the brand. Customers will treat you as an authority on the subject if the content is solid.