It’s 2021. Companies are leveraging all forms of content to grow their audience and generate business. One content format that has seen a steady rise in popularity is Podcasts.
Podcasts can be short or long, audio or video, and can have one or more hosts. The versatility of this content format is what got people hooked to it.
Producing even a single podcast episode for your business may be quite effort-intensive. You have to do the scripting, recording, editing, post-production, and finally, distribution to ensure a high-quality podcast reaches your audience.
After having invested so much time and effort in your podcasts, it is only wise to repurpose the content. Repurposing your podcasts into other formats helps to widen your network and reach new audiences.
Here are 8 easy ways in which you can repurpose your podcast episodes.
Publish a long-form blog post on your website
The easiest way to repurpose your podcast episodes is to use a transcription tool and publish your podcast as a long-form blog post. You can use a tool like Trint, Rev, or Temi which offers flexible plans to convert your speech to text.
All you have to do is upload the audio format of your podcast episode, and let the tool do its thing. Once you have the transcription of the podcast, you can make minor formatting changes to it wherever necessary, and publish it on your website. This way you can also reap the SEO benefits of posting on your website.
Create an email series from the key takeaways of your podcast
Another easy way to reuse your podcast episode is to share key learnings with your mailing list.
You can run a 5-day email series talking about the key takeaways from your podcast. Each email can talk about one takeaway and include a brief write-up about your upcoming episode. Ensure that you have a CTA button that will direct your audience to the podcast.
This isn’t a complete reuse of your podcast, but it will help you engage your audience and build a strong community.
You can use email marketing tools like Buttondown, TinyLetter or Revue. These tools also allow you to keep an online repository of your newsletters.
Create social media posts
A podcast episode is a gold mine of social media posts. You can effortlessly convert episodes into a number of social posts – images, videos and carousels.
Here are some ways you can repurpose your podcast content to social media posts:
- Pick a quote from your podcast and add it against a background. This image can be used as a standalone post on your social handles.
- Create a carousel of the highlights from your podcast.
- Use 15-secs clips and post them as stories on social platforms.
If you have the right tools and an effective content creation process set up, this activity will not take more than a couple of hours. It’s worth the time as you’re generating social media content for at least a week or two.
You can use video editing and graphic design tools like Inshot, Snappa or Over to help you create these posts.
Create Audiogram Posts
Audiogram posts are short videos for your social media or website. An audiogram is an image that’s converted into a video by placing an audio clip, a waveform, and subtitles over it.
Here’s an example from CareerBites podcast’s Instagram handle:
Audiogram posts are easy to create with tools like Headliner, Wavve or Repurpose. You have to add a custom image, the transcript and include your desired waveform.
These types of posts have a high engagement rate on social media and can help you attract a wider audience to your podcast.
Create a Lead Magnet
A lead magnet is any free content or item given away for the sole purpose of gathering user contact information. This is a win-win situation for both parties because your users get a free piece of content and you get their contact information to build your email list.
You can easily convert key insights from your podcast into a checklist, template, list of useful resources, mini-courses or something else.
These lead magnets can be placed strategically on your website or blog.
Create Short Reels or TikTok Videos
Short video content is booming. More than 1 billion people watch videos on TikTok every day and the organic reach of an Instagram reel is much higher when compared to any other content format. You can easily leverage these content formats to expand the reach of your podcast.
Convert your podcast into 15-sec or 30-sec clips and post it as a reel or a TikTok video. Ensure that you have added a clear call-to-action in your caption and have used relevant hashtags for discoverability.
Create an Infographic
An infographic is a graphical representation of data that is easy-to-consume. Here is an example of an infographic by Liana Tech on how to get started with podcasting:
You can create an infographic of the key takeaways from your episode or an infographic on your process of getting guests on your podcast. These infographics can then be distributed on sites like SlideServe, Visual.ly, or Pinterest.
Host a Live QnA or Webinar
Hosting a live QnA is another way you can drive more users to your existing podcast. These live streams can be hosted 3-4 days after posting your podcast, as a follow-up. This will drive engagement with your podcast and also give you more ideas for future podcasts.
To Sum It Up
There is more than one way you can use a piece of content. Building an effective workflow to ensure that you get the best out of your posted content, is the right way to approach it.