Online branding and advertising expert, Hal Brice talks of how the smallest change to your PPC ad copy, can make a huge difference to your conversion rates!
In the following video, he demonstrates this by way of a simple example. By introducing just two elements to the ad copy, conversions improved significantly.
The two elements were – making the headline more specific and using the word ‘sale’, and creating urgency in the ‘call-to-action’ by including an expiration date.
These changes as subtle as they may be, can greatly improve the effectiveness of your campaign. Consult a professional SEO copywriter or ad agency with copywriting services, before launching your next PPC campaign!