Terry Plank of SEMPO (Search Engine Marketing Professional Organization) explains the importance of good SEO copy in reaching out to your target audience.
In the video that follows, he speaks of the need to have good copy written and optimized to both – search engines, and the people who have landed on your page.
A professional SEO copywriter or copywriting agency can do just this for your website. They can optimize your copy to target relevant keywords while writing in a style that’s relevant to your audience! Plank later elaborates on the importance of writing styles for copy by way of citing some interesting examples.