This is the era where the focus is slowly shifting more towards online marketing than conventional forms of marketing. One of the most important components in online marketing is content. There are tons of companies out there that claim to be expert providers of online content, but finding the writer company that is just right for your firm can be tricky. Although a writer company is probably a better choice than hiring freelance writers, you still need to check out the company thoroughly before settling. Here are some ways you can make the right choice.
Impressive portfolio
The writer company that is ideal for your company should have a portfolio of work that impresses you. Look out for big brand names that they have worked for and try to find some of their work online. The content writing providers should also have years of experience writing for companies in various domains. However, make sure that your domain is covered well too. Always ask for samples before hiring the services of a writing company.
Ask for conversion rate data
The whole point of writing for the internet is to be able to convert visitors into leads or paying customers. The writer company that does not understand this should be dropped immediately. Most companies that hire content writing firms don’t even ask about their conversion rates, which is a big mistake. You can easily narrow down the list of companies you need to work with by asking them for conversion rates. The best writing companies track their conversion statistics meticulously and will be able to provide you with this data quickly.
Equal focus on editing and writing
A good writing company understands that checking, proof reading and editing is of the utmost importance. When you are looking to hire writing companies to work with your company, make sure they have a large editing or quality checking team. This way, you can be sure that the work that is being delivered to you will be error free and tailored exactly to your specifications. Moreover, with large editing teams, you will be guaranteed that none of the content will be plagiarized.
Always talk to key players in the company
There may be a lot of good professional writing services and content providers that may not be in the same city or even country as your company. In such cases, it can be very difficult to set up face to face meetings with the people in the company before you can hire them. Often times, businesses are forced to hire writing companies over the internet as they cannot find good companies in their region. However, it is hard to gauge the reputation of the company over the internet and there have been cases where companies have been cheated by unscrupulous content providers over the internet. When you find potential companies to work for over the internet, make sure to set up conferences with them as soon as possible. This will allow you to gauge how professional the firms are and help discuss your goals more freely.