The primary objective of business copywriting for the internet is to draw readers who will ultimately become customers. More customers mean more sales and more profits and this is why copywriting makes a great viral marketing tool.
But not all internet copy does the job of drawing potential customers. Some copywriting styles draw many readers but fail to attract those who will actually convert to being customers. Other styles may miss the mark completely and target an entirely wrong segment of online browsers. Still, others find the right readers but fail to have enough of an impact to prompt them to immediate action.
One basic point that needs to be kept in mind when deciding you want to use your copywriting that is effective for viral marketing is that, understanding your customer is critical. Analyze what the customer needs and give it to him instead of trying to get him to read what you want to say. For example, you have an antique business and want to boost online sales. Instead of telling customers about your products, identify the information that potential customers may be looking for. Offer home decoration tips, design ideas, and other informative articles along with sales pitches about your products and how they can be used. This will draw the right readers who, on reading the copy, may get encouraged to buy from you too.
Remember that prompting them to action and facilitating this is an important closing step of your viral marketing strategy. And your copy can do this very effectively too. Conclude your informative content with a call to action and a link to a relevant location in your webspace. Making it easy for the reader to take action goes a long way in turning him into a customer. You could even seek the assistance of a professional copywriting service to produce effective copy, tailored to your requirements, to take your viral marketing strategy to the next level.