If you are an agency offering professional copywriter services, you need to be at your best to produce quality writing, whether it is for a website or a sales letter.
Doing this in the least productive hours, like many copywriters tend to, may not be the best way to go about it. It will only produce second-rate results.
The copywriter must have a schedule where he/she can deliver the best results & convey the copy’s purpose effectively. While some prefer the morning to noon hours, others may prefer the evenings. Whichever period of the day you choose, you need to be able to give your optimum during this period.
Sometimes with a deadline fast approaching, rescheduling the working hours may be unavoidable. Then it becomes a matter of being disciplined and organized. In such circumstances, a copywriter needs to plan his or her day accordingly for a decent chance at success. He/She should plan the writing schedule with clear objectives and goals to do a good job.
Another thing to make sure is that the work plan is not too taxing on the brain cells. Working at night is often not a good idea. You need to have a good night’s sleep so that your brain cells can be active for the next session of work. Giving a little thought over these concerns can help bring out the best in you.