Internet publishing has revolutionized the manner in which people consume information. More and more people are turning towards the internet for information as well as entertainment. According to a Pew Research report, as many as 50% of adult internet users check out web publications, while over 30% watch online videos. Experts believe that the industry wide revenue will almost double and reach $72 billion in the coming 5 years.
With the explosion of internet publishing industry, the importance of web content, social media and copywriting service providers is also increasing. Advertisers have been quick to notice the trend and are trying to make the most of it. A study carried out by eMarketer indicates that online ad dollars will surpass print ad spend for the first time this year. The total online ad spend for 2012 is expected to be close to $40 billion.
Online video sites offer some of the most lucrative opportunities for advertisers. Many marketers prefer websites like Hulu, where users need to watch commercials along with the content. For maximum return on ad investment, it is important to choose sites that attract a large number of users from the targeted group.