Alexi Douvas, from the Google search quality team explains how to create content that would perform well on Google search.
There are a number of factors that decides a website’s placement in the search results.
Alexi advises website builders to produce content that focuses on the users rather than search engines. Spending time reflecting on the unique offerings of the website and incorporating the same in the form of unique content, will automatically differentiate your site from other similar sites.
Other than the above, regularly updating a blog and putting in viewer alerts, have been found to be successful in engaging the users and building traffic. Finally, it is important to update a website’s content by archiving older text and maintaining relevance.
Google search engine primarily aims at providing users high quality and relevant results. In order to create value for your users, it is advisable to align your goals with Google rather than investing in risky, low-return black hat SEO tactics.