A majority of small businesses have a single official website. These businesses invest in a single domain, add fresh content to it on a regular basis with the help of in-house or professional web content writers and try to attract as much traffic as possible to the site. While one domain is much better than none, it makes sense for many businesses to widen their web presence and reach through multiple domains.
Single domain strategy works on ‘one size fits all’ principle, which may not be the best approach. Maintaining separate domains for different products and services is a good idea for a number of reasons. The biggest advantage of multiple domains is that individual sites are much more focused. For instance, if you sell cosmetics and health products, separate sites dedicate to each product category can ensure that people get exactly what they are looking for. Moreover, cosmetics.com or healthproducts.com is much easier to remember than abc.com/products/cosmetics.
Purchasing a relevant domain name that ranks high for desired keyword phrases can give a considerable boost to your business. For instance, if you have been targeting general keywords for your website designing site, purchasing a suitable domain that ranks high for location specific searches like ‘California web design’ can help you capture local business. As the importance of internet is unlikely to diminish in the near future, you need to consider whether or not your business can benefit from multiple domains.