Author: Nisha Prakash
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3 Key Content Marketing Lessons Your Brand Can Learn From The #MeToo Movement
If you haven’t heard of the #MeToo Movement, chances are you were living under a rock. This Movement, which gained momentum in 2017, was in the news for over a year. In this time, it has changed the way men and women perceive each other and how they perceive brands that communicate gender-targeted advertising. If…
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How to Create Content that Naturally Attracts Backlinks
The multi-million dollar software conglomerate Moz recently conducted a study to understand the importance of backlinks to a website’s Google ranking. The research confirmed that a greater number of backlinks were directly proportional to a higher Google rank. An astounding fact that emerged was how 99.2% of all the top results on Google had at…
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How Can Small Businesses Curate Content for Twitter?
Research has revealed that about 42% of a business’s customers learn about the company’s products and services on social media. In fact, more than 85% of a business’s followers feel more connected to the company when they see regular posts by them on Twitter. Considering this, it becomes important for businesses to engage their customers…