Author: Nisha Prakash
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Brainstorming 101: How to Generate the Best Ideas for Your Next Blog Post
It’s a known fact that people get bored with reading rehashed content. Your audience wants to read something new each time you post an article on your website. But the fact remains that most brands find it supremely difficult to find interesting topics to write about. With editorial deadlines drawing closer, they steer towards safer,…
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Convert Your Google Reviews into Your Greatest Marketing Material With These Tips
Google Reviews. You know what they are. You want them for your business. But do you know how to use them to your advantage? Unfortunately, not many companies know how to use Google reviews for their content marketing campaigns. But the fact is, business reviews on Google are extremely important for the success of your…
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Professional Resume Writers: Why You Need One & How to Choose The Right One
Did you know that on average, employers receive 250 resumes for a single job posting? Of these, only 4-6 applicants are shortlisted for an interview. The competition for jobs is very high these days. Applicants have just 6.25 seconds to make a mark on their potential employers – because that’s how long an employer will…
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Wow Clients with a Super Engaging Creative Brief Using these Steps
If you’ve ever developed a marketing campaign, you’ll most certainly have made a creative brief. If you haven’t, you should immediately rectify this and prepare a creative brief before you put your campaign into action. A creative brief is a map of sorts, which marketers use to execute their marketing campaigns successfully. It: Sets the…
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10 Signs to Look For to Know if Your Content Marketing Strategy is a Complete Failure
Did you know that 47% of B2C marketers and 54% of B2B marketers in North America believe that their marketing goals and marketing metrics aren’t even aligned? Did you also know that until as late as 2016, 34% of B2B and 31% of B2C marketers hadn’t experienced a single successful outcome in their content marketing…
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Draft the Best Privacy Policy for Your Website with these Tips
Studies show that 56% of all internet users accept a company’s privacy policy without reading it. Unfortunately, this behaviour was exploited by a few companies, and many customers’ personal data was hacked and misused by anti-social entities. 2018 in particular, brought matters to a head. The past year has been a challenging time for customers,…
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The 4 New Social Media Channels You Must Include in Your 2019 Marketing Campaign
Social media is big. It’s humongous. And more important, it’s dynamic. Social media has been in a constant state of evolution for a very long time. Today, we find that Facebook, Twitter and Instagram aren’t the only social media platforms that are making waves online. Here are four new social media apps that are changing…
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Multilingual Blogging: Should You or Shouldn’t You?
Localization and translation have become very integral to content creation and product marketing. 56.2% of global customers believe that language is more important than price when it comes to making purchase decisions. Companies interested in reaching this massive market should consider going multilingual. Today, you have specialised content writing companies who can help you translate…
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Is Ghostwriting For You? Find Out Everything You Need to Know
Being creative is hard work. Sometimes, creativity is available in excess, while other times, it’s as though the writer’s mind runs dry. During these times, when the writer is unable to write their material, they may utilise the services of seasoned writers to finish the book or article they are working on. After the piece…
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Facebook Marketing in the Post-Scandal Era: 3 Things You Need to Know
2018 was a terrible year for Facebook. The company found itself in choppy waters, following allegations of massive data leaks (you can learn all about the scandal here). These data leaks and the ensuing legal battles affected thousands of businesses. If you were a business or an advertiser on Facebook, you too might have experienced…