Author: Godot Media
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New Survey Indicates Marketers’ Continuing Trust in Email Marketing
GigaOm’s latest survey shows that email marketing is alive and kicking. 300 digital marketers in the United States were quizzed on the techniques used to lead targets through the funnel from awareness to conversion and retention. Email emerged as the most preferred tactic while referral marketing was leveraged for acquisition and conversion. It’s not as…
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Content Marketing is Here to Stay
Brands have discovered a way to become more humane and interact more intimately with customers : marketing with content. A few years ago, you would have considered a product as a commodity and a company as a provider. Today, we want to interact with our favorite brand’s full eco-system of products. We are happy to…
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Top 50 content marketing infographics (41 – 50)
41. Content Marketing: Video content driving engagement – Traffic Film The infographic here, created by the InfoGraphic Design Team, shows a number of stats that describe the importance of videos in content marketing. It talks about how videos will play a major role in marketing in the future due to its rapidly growing influence. This…
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Top 50 content marketing infographics (21 – 40)
21. How Content Marketing Affects Search Engine Rankings – Quicksprout The infographic here shows how content marketing affects the search engine rankings. The infographic covers an extensive set of information with a lot of facts and figures detailing the impacts of content marketing on the rankings. The infographic was created by Neil Patel, the founder…
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Top 50 content marketing infographics
Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality information and consistent engagement. Statistics from the Content Marketing Institute reveal that 90% of B2C marketers are using content marketing and 60% have a documented content strategy. Among B2B marketers, 44%…
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Top 20 FAQs on Content Marketing
If content marketing is still a mystery to you, these 20 frequently asked questions will give you a good idea about this popular marketing form that has transformed the way businesses and consumers interact.
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What Does the Debate on Net Neutrality Mean for Content Marketers?
The internet has become an integral part of modern life. It is considered a great equalizer. But is it, really? The topic of net neutrality, which in the simplest terms, means keeping the internet open, has captured the imagination of the public. This week, discussions on the regulation of the internet will move to Congress.…
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Matt Cutts Reiterates Importance of Body Copy to Google Search Visibility
There is a tendency among search engine marketers to be meticulous about the header content – title tag and meta description – but more casual about the relevance of body content to the page. It can confuse Google and make it difficult for the search engine to return the page to users. This is the…
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Three Best Practices of Content Marketing
Content marketing has been around for a while now. But few businesses are actually deriving value from their content marketing efforts. It’s not easy to understand why – at a time when we’re bombarded by content of all type on our desktops, mobile phones, tablets and through traditional channels, the focus on value and quality…