Author: Godot Media
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How Writing has Evolved Due to the Internet
The English language, like all other languages, is constantly evolving. Whether we like it or not, the digital era has had a huge impact on how people use the English language to communicate. From the overly formal language used by writers fifty years ago, people now use conversational and casual language and tone on the…
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Matt Cutts Busts the Latest SEO Misconception
To appear on the first page of search results, companies and online marketers will believe and implement any SEO technique or trick they have heard of. Using an SEO technique without any proper analysis have a negative impact on the search rankings of a web page. To maintain current rankings and to prevent being penalized…
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SEO Updates We Can Expect from Google in The Next Few Months
As Google has released many changes to its search engine algorithms and come down severely on suspicious SEO practices, people are always curious about upcoming changes in terms of SEO. Most people have to settle for speculations as Google is very tight-lipped about future changes it has planned. In this video, Matt Cutts – head…
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Re-Energize Your Brand with A New Website! – Part 3
If you are planning on a new website, we have some important tips for you in this piece. Before you delete your old website and launch the new one, I’d suggest following these steps for a smooth transition.
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Re-Energize Your Brand with A New Website! – Part 2
As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described…
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Re-Energize Your Brand with A New Website! – Part 1
As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can…
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Google’s Penguin 2.0 is Up Next
Last year, Google launched its Penguin update to fight bad linking techniques and to crackdown on spammy content. Matt Cutts – Distinguished Engineer at Google, has just announced that the next major algorithm change will be out in a few days. SEO experts are calling this new set of algorithm changes “Penguin 2.0” and even…