Author: Godot Media
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How a Humble Panda and a Penguin Changed the Online World
Once upon a time, the SEOs controlled the entire online world and were considered kings… or at least king makers.
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How to Use Data Insights to Drive Your Content Marketing Campaigns
Data collected during the routine ROI measurements for online marketing campaigns can be a powerful resource for planning content marketing ventures. This powerful resource often goes unnoticed by many content marketers. Below are a couple of ways the data collected can be used to create content to align with the needs of the audience.
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What Social Media Marketers Can Do to Increase Customer Loyalty
As content marketers who are fighting for the attention of customers, you not only have to compete with other businesses but also with the family, friends, job and pretty much everything else that takes up your customer’s time. So how can a content marketer effectively engage prospects and convert them into repeat customers?
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Bidding Goodbye to Twelve Yahoo Services
Yahoo seems to be in the mood for some summer purging. It has brought under the axe a total of twelve of its products and services, which will phase out by the end of September. The list includes AltaVista- web’s primeval text based search engine and the more recent Yahoo Axis.
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What Advertisers can Learn from the Life and Times of David Ogilvy
David Mackenzie Ogilvy is widely acknowledged as the father of advertising. He was called the most sought after wizard in the advertising industry of the 1960s’ by Time. The unique marketing ideas, selling propositions and powerful campaigns that he fostered in his days as a marketing executive and copywriter still continue to inspire millions of…
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Make Boring Topics Exciting!
As an online writer or content writer, you will have to write about extremely boring topics that can put you to sleep. However, you need to be able to make your article on the boring topic as fun and interesting as possible so that it does not put your readers to sleep. You cannot escape…
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Why Google’s Penguin 2.0 is A Good Thing
Announce a Google search engine algorithm update and everyone goes crazy. Two of the most important Google updates in the history of the search engine were released in the last few years. The first major algorithm update was the Panda – released in 2011 followed by Penguin – released in 2012. Both these updates caused…
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Powerful Words A Copywriter Must Know!
Copywriting is all about persuading the reader to do something you want them to do without being overbearing. Writing persuasive copy is an art that takes time to learn. You need to have a way with words and use the right ones to get people’s attention and to persuade them subtly. The truth is that…