Author: Hadley
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7 Great Tips to Improve Your Content Marketing Strategy
Content marketing is gaining more and more popularity every year. Basically, that’s because it is the best way to promote your business and find gazillions of new clients. Many people are starting to get interested in this area and implement various strategies. But few of them take time to dig into the process and use…
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7 Ways to Promote Your Blogs Posts & Increase Referral Traffic
One of the most popular strategies of marketing in today’s world is blogging. Initially, blogs started out as an online journal where people would share instances and interesting happenings over the course of their daily lives. This took a turn when entrepreneurs started realizing the potential of blogging as an effective marketing strategy. Today, blogging…
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Tips to Write the Most Engaging Whitepapers
Whitepapers may be some of the most feared forms of content out there. But this is an ill-deserved reputation. If written correctly, they can be robust and effective tools of communication. Here are a few tips that you can follow to write engaging whitepapers: First choose an audience and then choose the topic With so…
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Boost Your Content Marketing Campaign With Podcasts
2016 was an interesting year for podcasts as there was a boom in its popularity. According to Edison Research, 57 million Americans were listening to podcasts on a monthly basis. The number of people aware of the term podcasting is a staggering 150 million and 98 million people listen to podcasts. About 47% of those…
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A Seven-Point Checklist to Know If Your Social-Media Marketing is Effective
At a time when Social Media is playing such a role in businesses everywhere, it may not come as a surprise that you can gauge how your business is doing by using cues from your business page. Although it may not always be an accurate reflection of how your business is doing, it can still…
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Blog Topics You Must Write On Only if You Are an Expert
Although blogs are platforms where you put up content based on your own experience and knowledge, certain types of blogs need a very high level of expertise and precision that you may lack in. the reason is simple – you may be dealing with lives, and any little amount of misinformation can have serious consequences.…
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Content Marketing Lessons You Can Learn From Netflix
What started out as a DVD rental company is now probably the most popular and biggest streaming website the world has ever seen. Netflix not only changed the way we watch shows and movies, but also took up 35.2% of the downstream traffic in North America in 2016. With over 98 million subscribers, there are…
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How to Engage Customers and Prospects on Twitter – 5 Winning Tips
With over 310 million monthly active users and 1.3 billion accounts, Twitter is a mine for customers and prospects. According to Twitter’s blog, 500 million people visit Twitter without logging in and 52% of the users purchased a product after learning about it on Twitter every month. No wonder companies ranging from Fortune 500 to…
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Why UX Matters- What an Internet User Expects
Apart from great content and amazing products and services, another important factor that helps your business website retain your customer base is the experience they have on the site. This is a time when people want everything to be simpler, easier and faster. While this has already made huge changes in the nature of business…
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How to Avoid Being a Snooze Fest on a Blog Post
No matter what the theme of the blog, however serious, boring blog posts are a sure way to kill a reader’s interest. Keeping blog posts interesting is a difficult challenge for bloggers, especially after a certain period of time. Often, we assume that the problem is uninteresting or irrelevant topics. If this is true, then…