Author: GodotMedia
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The Elusive Art of Writing a Blog Title: 5 Tips to Entice Readers
If you’re a blog writer, or even someone who’s considering blogging and content marketing for their business, you already know that blogs are a great way to increase website traffic, generate leads and introduce yourself to potential customers. With so much riding on blog posts, it is essential that they have good titles. Compared to…
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How To Create Content That Can Drive Conversions On Social Media
Despite the fact that many businesses have an active social media presence and have managed to amass a decent following, most struggle with conversions. If you do too, it is probably time to adopt a conversion-driven strategy. Depending on what kind of conversion you are hoping to achieve, creating a conversion funnel can help optimize…
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Tips on Using Video Marketing as Part of your Content Marketing Strategy
Marketing strategies are ever-changing and this is especially true for the dynamic world of social media, where trends change faster than the blink of an eye. Okay, maybe not that fast, but you get the drift. To keep up with changing trends, businesses have to rework their marketing strategies and identify ways to better engage…
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Talkwalker vs. Crimson Hexagon: A Comparative Review
Social media has amplified the information explosion originally caused by the worldwide web. It is expected that in the year 2020, more than 40 zettabytes of digital information will be produced globally – that’s 5200GB of data for each person on the planet. And unsurprisingly, a large chunk of the data will relate to content…
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Gated Content: An Unresolved Debate
To gate or not to gate? This has been a much debated marketing question, subject to oscillating public and professional opinions over the last decade. Most businesses might have already given in to the practice of putting high-value content behind opt-in forms that require users to provide some information about themselves. Still, there is no…
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5 Mistakes to Avoid in Keyword Research
Keywords are an important aspect of your SEO campaign. The problem, however, is that you are spoiled for choices. So, it is not inconceivable that you can make mistakes while choosing keywords. What’s worse is that you may not even be aware that you are erring. Below are five common mistakes that should be avoided…
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Will Mobile Marketing Steal the Show in 2015?
According to a Morgan Stanley Research survey, in 2014, the number of mobile users globally crossed 1,800 million. And this number will only continue to rise through 2015. Let’s look at some more numbers – A Statista survey revealed that 74 per cent of its respondents compared prices on their mobile devices before they visited…
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Content Marketing Trends and Predictions for 2015
Scientists have predicted that 2015 is going to be the warmest year on record and the price of coffee is expected to rise. However, talking purely in terms of relevance, here are some predictions that might be evoke greater interest if you are a content marketing professional: Value Over Volume With social networks having become…