Author: GodotMedia

The average human gets distracted within 8 seconds of viewing something; which means you have only 8 seconds to impress your audience or risk losing their patronage forever. Graphics in the form of videos and images have been found to increase social media engagement and effectiveness by a whopping 650%, making them absolutely perfect choices…

Growing your business in the digital age means embracing the tools of the time, and social media provides many of the present moment’s best offerings. Facebook ads, in particular, have remained some of the most effective assets of their kind. They can provide unprecedented opportunities to draw potential customers into your company’s buying funnel while…

Content marketing is essential for every brand. Whether you’re the owner of an online store or the brick-and-mortar kind, you’ll need to have an effective content marketing plan to increase brand recognition and site traffic. While it is possible to “do-it-yourself” in some cases, content marketing is a huge endeavor that will require time, effort,…

“What’s the use of running if you are not on the right road.” –German proverb This German proverb speaks volumes about the importance of having the right strategy in place. Since resources are always limited, it is better to distribute them strategically. When it comes to content, placing the right strategy with the right set…

While sales is an objective that businesses seek to achieve, content marketing is the cog that keeps the marketing machine moving towards this objective. Ever since digital media came into existence, content marketing has become a crucial part of the marketing mix of brands. Users spend more than 50 percent of their time surfing the…

Content marketing is something no savvy marketer can ignore in today’s competitive online space. Thanks to disruptive digital technologies and high mobile penetration, people are able to access all the information they need in real time. It is only with the help of content marketing that brand marketers are able to inform and educate users…

Nestled at the heart of all content marketing initiatives, your business blog plays several roles at once. It is a simple, hassle-free platform that you use to communicate with website visitors and blog readers. It’s a reliable resource of high-quality content that you can repurpose for newsletters, email, e-books, or other inbound marketing channels. It’s…

Content marketing is always transforming itself. It is perhaps one of the most dynamic industry to have come up in today’s digital age. What worked decades ago may not work now. So, it’s crucial for content marketers to update their knowledge and skills to keep pace with the dynamism. However, the fundamental rule of content…

Facebook has become a very powerful tool for marketing your products and services online. Though the organic reach of Facebook posts is dwindling day by day, the paid promotion brings in a lot of followers for your page. But one of the most common factors that have been observed by most of the marketers is…

You have your blog set-up, your SEO done, and your spirits high. You’ve been writing and blogging and blogging and writing. You have that gorgeous traffic coming in. But do you have sales? Traffic is one thing. Turning that traffic into sales is another. Hundreds of thousands of hours and dollars are spent on creating…