Author: GodotMedia
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6 Crucial Content Marketing Tips for SaaS Companies
SaaS products can be complex and not all customers are equally tech savvy, which means that they may not immediately grasp the value and potential of your SaaS solutions. In order to accelerate your sales cycle and bring your SaaS product closer to your potential customers, you need to leverage content. This article will discuss…
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6 Reasons Why Blogs and Social Media Are Important in Recruiting Talent
In the past decade, hiring processes have changed drastically. It isn’t just about the qualifications, formal education, or work experience. For example, associate certification in project management might be required for leadership roles. Hiring managers are increasingly focused on cultural fit – which typically translates to better employee satisfaction and lower turnover rates. One good…
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Get Yourself Acquainted with these Content Marketing Stats for 2019!
2019 is almost upon us, and with just one month left in the calendar year, it’s time marketers took stock of what new changes content platforms have in store for them and plan for their content marketing efforts. Stay dynamic and responsive with these insights Content marketing is a tricky affair, constantly influenced by…
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Cartoon to Stun: Your Guide to Using Cartoons to Create a Stunning Content Marketing Campaign
What was your favourite comic strip growing up? If you were like me, you’d find yourself glued to the newspaper when Calvin and Hobbes, Peanuts and Garfield made their weekly appearance. Nothing could distract me from my vantage point on the couch, and nothing could prevent me from reading the strip till the end. That’s…
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10 Ways to Make Your Viral Marketing Campaign Succeed
Dotcom giant, author and social media influencer Seth Godin has seen it all in the world of product marketing, advertising and promotion. One thing he’s seen evolve is viral marketing. From being a simple marketing message that just got lucky on social media to targeted creative ads that were designed to be shared by millions,…
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Let’s Be Honest: The Art of Honest Writing in Marketing
Popular food brand Kellogg’s found itself in hot water in 2010 when it claimed its product Rice Krispies contained vital Vitamins A, B, C and E, which were necessary for the healthy growth and development of children. The multi-million dollar brand claimed that eating the Kellogg’s Rice Krispies, which contributed 25% of their daily needed…
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Combining Offline & Online Content Marketing: How to Ace It Like a Boss
Feature image credits: Pixabay When today’s marketers think of content, their minds automatically moves towards blog posts, podcasts, YouTube videos and more. Essentially, they focus only on online content forms, believing them to be the sole route to success. It’s true that digital readership is preferred in the West. Close to half the population of…
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A Guide to Content Marketing for Small Businesses
Small businesses have it rough at the beginning. If no one knows that you or your product or service exists, how are you going to succeed in an ever-changing and competitive market? Small businesses do not have a plethora of options available to them. Lack of funds, experience, knowledge and trained staff are a few…
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Navigating the Changed Social Media Algorithm: Twitter, LinkedIn & YouTube
Social media algorithms have such a massive impact on social media channels. In the first article of this series, we saw how the new social media algorithms were affecting social media as a whole, and in the second article, we looked at ways to beat the algorithm on Facebook & Instagram. Now, let’s understand how…
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Building Businesses Through Conversational Marketing
Two-way communication is the key to building healthy and lasting relationships in all walks of life. That said, open conversation is imperative for a business to develop a greater understanding of their customers’ needs and deliver services that solidify their confidence and trust in the brand. And this is where the concept of ‘conversational marketing’…