Author: Disha Dinesh
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What is Predictive Marketing? How Will It Transform Facebook Marketing as You Know It?
Midway through 2017, Facebook filed a patent naming it “Offline Trajectories”. It entails predicting where you will go next using your current location data. This could transform marketing as it is today. If you pick-up a coffee from Starbucks every day on your way to work, Facebook will be able to pick up on that…
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The Ultimate List of Content Marketing Conferences in 2019
In 2019, content marketing revenue will exceed $300 billion. This increased interest means only one thing about content marketing – it’s helping businesses achieve their marketing goals. Business owners and marketers will do well to update their content marketing knowledge and skills to accelerate business in 2019. That’s why we have put together a list…
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7 Popular Content Types that Are Potent Lead Magnets
Lead magnets, in digital marketing, are an effective way to capture contact details of your target groups and convert them into paying customers. Essentially, lead magnets can increase the conversion rate of your inbound traffic. However, many small businesses ignore the benefits of lead magnets because they’re time-consuming to create. However, with the right content…
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Are You GDPR Compliant? New Study Claims that Only 50% Content Marketers Are
Ever since GDPR was enforced in May 2018, content marketers have been in a state of uncertainty. The induction of GDPR brought with it several challenges, compelling marketers to rethink their entire content marketing strategies. However, despite the strain, GDPR has changed the way marketing teams work for the better. Marketing teams today have understood…
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The Ultimate List of Content Marketing Trends for 2019
Content marketing is a domain that transforms at an unbelievable pace. The SEO tactics that you used yesterday are not likely to work today. That’s why it’s important for you to stay on top of emerging content marketing trends. As we move towards 2019, it becomes important to change your content marketing strategy to experience…
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What is Conversational Marketing? How to Apply It in 2019?
The ability to personalize interactions with customers is every marketer’s fantasy. In fact, according to Accenture’s Personalization Pulse Report, even customers prefer conversational interaction with brands. Today’s chatbot technology and social media listening have made this fantasy a real possibility. Small businesses and large can now revolutionize their brand experience through conversational marketing, supported by…
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How to Build a Popular Blog from Scratch
Small businesses with blogs generate 126% more leads than those without. Further, blogs are known to improve SEO and website traffic referrals. As we move towards 2018, blogging remains an indispensable online marketing tactic to increase exposure and drum-up business. However, many small businesses struggle with building blogs capable of achieving these feats. With the…
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5 Marketing Managers Share Tips on How to Generate Business through Social Media
According to LyfeMarketing, 60% of the marketers who participated in this study said that they struggled with measuring the ROI of social media activity. This could be because your social media activity isn’t focused on generating business and is instead focused on other social media goals. To help you generate business through social media, we…
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7 Undeniable Reasons Why Text-Based Marketing is Still Super-effective (& How to Leverage It)
Text-based marketing creates a certain urgency and intimacy that’s missing from other forms of marketing. Provided that personal devices are most-used amongst most audience types, text-based marketing becomes relevant to all industries. However, there’s also a certain element of annoyance associated with receiving text messages, which is why many brands steer clear of the marketing…
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6 Content Marketing Experts Reveal their Top Tips on Content Marketing & SEO
SEO and content marketing are constantly transforming with evolving technologies and consumer behavior trends. What worked for SEO yesterday may not work today as search engine algorithms are continuously being altered. Content marketing strategies that were relevant in 2017 maybe obsolete this year as new channels have emerged and been adopted by your consumers. To…