Author: Apurva Jog
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How to Use B2B Content Marketing to Increase Conversions
While content plays a significant role in B2B content marketing, its benefits can only be reaped if it is applied the right way. Content can be used for product or service promotion, lead generation, and making a connection with prospective and existing customers. However, marketers often tend to overlook the potential that content can bring…
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Survey Shows More B2B Marketers Are Turning To Content Marketing
Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making it their primary marketing tool. However, the survey also suggests that while it is quite…
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Is Audio The New Kid On The Block?
As content marketing strategies pick up speed, new content marketing tools like podcasts are being discovered as ways of getting the point across in marketing campaigns. Marketers are starting to realize that there is a lot more that can be done to promote brands other than using written content. During the Golden Age of Radio,…
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The Top 15 Mistakes to Avoid In Content Marketing Strategy
Content is king – and if you still haven’t boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your content marketing strategy, you must plan and be consistent in your content. Here are the top 15 common mistakes that you can avoid making when…