Author: Aditi Prakash
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5 Ways to Improve Your Content Marketing Strategy in 2016
Content marketing has evolved drastically and has become a major component of both B2C and B2B marketing. But it is easy to notice that even though there is a huge increase in the number of businesses getting into content marketing, the number of people succeeding at content marketing is comparatively low. When done well, content…
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10 Copywriting Mistakes to Avoid in 2016
Most business owners don’t pay much attention to their websites – they have other things to worry about (clients, bills, employees, etc). As a result, business sites don’t offer much – typically they have an “About Us” page that is formal, filled with industry jargon with a little bit about the founder(s) and that’s about…
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7 Tips to Prepare Your Blog for the Holiday Season
Holiday season is when everyone tends to enjoy themselves more but it’s also the time when they’re running around buying gifts, organizing dinners and trying to wrap up left over work. This means that they tend to spend less time online and thus, bloggers have a tough time reaching out to their audience. If you…
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Top 7 Tips to Give Your Content Marketing a Boost This Holiday Season
Holiday season is when most people relax and let their hair down. For content marketers,it is quite the opposite. They have the arduous task of convincing consumers to spend big on their own product/ service and not on their competitors’. They also have to compete against all the big brands with their emotional videos and…
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Top 9 Best Blogging Platforms
Blogging is one of the most popular forms of self expression online. Blogging enables you to connect with other people over a range of different topics while still imparting knowledge, being informative and resourceful. You can literally talk about anything you want and be able to find an audience that will enjoy reading what you…
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5 Ways to Find Good Content for Content Marketing
As a content marketer, not only do you have to write good content and promote it, but you also have to curate content from other channels. Curating content allows you to be consistent with your posting and have constant audience engagement. Good content from trusted sources will also show your audience that you’re knowledgeable about…
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Top 5 Tips to Choose the Best Blog Topic
All bloggers have one common problem while starting or even maintaining a blog – “What do I write about?”. This is a valid concern as it plays a critical part in the success or failure of your blog. Choosing the right topic also gives you the freedom to plan out your blog posts and build…
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Top 3 Tips to Build Your Blogging Calendar
Every blogger knows that staying organized is a monumental task. You have to constantly keep thinking about your ideas and your current blog posts so that you know your next move. This is where a blogging calendar would be useful. A blogging calendar also helps you see the bigger picture and understand whether your content…
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9 Content Marketing Mistakes That Beginners Must Avoid
Content marketing isn’t easy, even if you’ve been doing it for years. It’s a field that constantly changes and evolves depending on current trends; so naturally, keeping up is a hard task. If you’re a beginner, you have to deal with a lot of other factors like getting the audience’s attention, building a follower base…
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Top 6 Chrome Extensions That Simplify Content Marketing
If you’re a content marketer or just interested in content marketing, in general, then you’ve probably heard of innumerable tools and resources to get content from. You’re less likely to have heard of Chrome extensions that are made specifically for content marketers. These extensions serve a variety of purposes, all of which are aimed to…