Author: Aashish Sarma
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4 Content Marketing Trends That B2B Marketers Should Know to Strategise for 2020
Perhaps, just like any other year in the past, 2019 may have been a roller-coaster ride for many B2B content marketers. You may not be any different from them. Before we wrap 2019 and prepare for a new year- 2020, let’s reflect on this year so far through these numbers: 1. In 2018, only 39%…
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Tips on Creating Content for Marketing for 2020
The changing face of content marketing Content is undoubtedly at the helm of an organization’s digital marketing strategy. The realm of content marketing is an ever-evolving one, demanding new strategies and new ways of thinking with each passing year. What worked a year back may be completely irrelevant in the current year. As the marketing…
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Top Reasons Why Your Social Media Is Not Driving Audience Engagement
Social media is undoubtedly omnipresent. There are about 3.2 billion users worldwide, which is 42 percent of the world’s population! This may mean a lot to brands pursuing high sales figures and a strong social presence. But the golden rule for success remains the same: they have to engage their audience, who could be anyone…
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What Goes into Building Awesome Brand Content?
The adage, “Content is king,” has been used time and time again by today’s marketing fraternity. After all, why shouldn’t they? The saying is like gospel truth, and marketers simply cannot do away with this communication medium in today’s digital landscape. But how do you go about with content marketing for your brand? What are…
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4 Reasons Why Your Content Marketing Strategy Should Include eBooks
Ample data from various studies reveal that content marketing is six times more powerful than our good-old traditional marketing methods. Not to forget, content marketing significantly surpasses paid search; experts have shown that content marketing efforts generate about three times more leads for every dollar spent. So, you certainly need to have a robust content…
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5 e-Book Marketing Mistakes that Businesses Make
Businesses and e-books As people are switching to electronic media for reading books, e-books can help your brand succeed in grabbing a few eyeballs in the digital space. But how do businesses get the best out of e-books? In order to make e-books successful, businesses need to focus primarily on providing useful content and then…
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5 Ideas to Create Irresistible Blog Content for Your Readers
Are you grappling with writer’s block while blogging about a meaningful topic? If yes, then you are not alone. Creating meaningful blog content is a challenge for all bloggers. As readers are becoming extremely choosy about the kind of content they consume, creating irresistible content for your readers is certainly not a piece of cake.…
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How to Create Video Content that Converts
Video is at the helm of social and digital media campaigns right now. With social networks enabling live-video broadcasts, video is currently a massive social marketing trend. Video doesn’t just have the ability to engage your audience, but also convert them into paying customers. In fact, in a study conducted by Vidyard, 71% participating marketers claimed…