Patsi Krakoff, expert business blogger of Blog Squad fame talks of 5 easy ways in which businesses can strike a chord with their readers or prospective clients.
Krakoff explains the importance of using your blog and eNewsletters to provide useful information to prospective clients that will save them time, money and energy. Once you’ve connected with them, it’s easy to sell.
The biggest mistake that businesses make is that they pitch straight off, without having established this connect. Hire a professional blog writer or article writing service to help you avoid making this mistake.
Krakoff’s 5 tips (explained in detail in the video) –
1) Write your message in a way that’s geared towards benefiting your readers.
2) Offer them the biggest time-saving tip.
3) Talk of the biggest mistake you made, and learnt from. This makes you more human.
4) Share an industry secret.
5) Provide them with a step-by-step guide to understanding something complicated.