Maile Ohye, Developer Programs Tech Lead at Google in this video talks about the 5 most common mistakes committed by businesses in the process of Search Engine Optimization. While pointing out these mistakes, Maile also discusses good practices to improve SEO. He particularly stresses on the importance of bringing out the value proposition of the offerings, which can automatically drive users to the website.
In addition, she suggests integrating SEO in the entire user experience. Maile also talks about the various Google Webmaster Tools that can be used to make SEO less tedious.
Explaining the 5th common mistake, Maile says that the organizations that get caught up in SEO trends tend to spend more time on keyword optimization rather than creating engaging and high impact content
. This, she explains can be a damaging strategy and businesses should instead focus on what’s important to their users.
Finally, Maile, puts forth a 5 step process of SEO improvement along with sharing some practical tips.