For a large number of businesses Facebook is an important aspect of the internet marketing mix. It is a key part of a professional social media service package. In order to make the most of the platform, entrepreneurs need to be up-to-date with the frequent changes made by the social network. Some of the key Facebook updates rolled out over the last month include:
Real time advertising marketplace: The social network launched a real time advertising inventory bid marketplace last month. The marketplace, similar to Google AdWords, targets ads using user browser data. For instance, if someone who has searched for ‘designer bags’ logs-in on Facebook, fashion accessory advertisers can serve relevant ads to that person.
Sponsored stories: Last month Facebook also rolled out its sponsored story mobile only ad placements. This option is open not just for large brands capable of buying premium ad packages, but for all the advertisers.
Cross promotion on Yahoo: Facebook entered into an advertising alliance with Yahoo in June. According to the agreement, both the platforms will serve ads across each other’s digital real estate.
Collaboration with Zynga: Facebook’s syndication with Zynga was another major move last month. You can now see Facebook ads published on Zynga.com.