Search engines such as Google and Bing keep updating their algorithms frequently, which changes the way they work. These updates have a direct impact on search results of a website. Danny Sullivan, author and entrepreneur shares a few ways through which you can stay up-to-date with these search engine changes.
Danny says Google and Bing have dedicated ‘webmaster help’ blogs, which are great sources of information on such updates and also offer tips on how to optimize websites for search engines. Google engineer Matt Cutts also has a personal blog and Youtube channel where he discusses search engine related tips and questions. Following SEO experts is another way to stay on the right track.
Online forums and communities such as SEOmoz also discuss search engine updates, and can be of great help. Apart from this, there are live groups on social networking sites such as Facebook and LinkedIn, where people raise new issues and discuss about SEO. Lastly, you can also look out for and attend conferences where the latest trends in search engine optimization are discussed – such conferences can be very useful to find out about what’s working and what’s not, and new found methods to tackle search engine updates.
It’s important to stay updated with the search engine changes and there are many online and offline resources that can help.