Joseph Pine, author of best-sellers like the ‘Experience Economy’, ‘Mass Customization’, and ‘Authenticity’ talks of the importance of businesses capitalizing on what he refers to as the ‘Experience Economy’.
He delivers this message in the following video, through a deliciously simple yet effective example that’s definitely worth a watch.
Get an ebook writer or content writing service today to help you write content for your business that caters to selling an ‘experience’! For the experience, is what it’s all about!