Social Media expert, author and consultant, Eric Shwartzman talks of how businesses can expand their reach by communicating with a bigger online audience through use of social media platforms.
He takes the example of how a simple press release can be search engine optimized, made into a podcast, transcribed and made into a blog post, tweeted about, and even made into status updates on facebook to get the word out there!
If you want to expand your reach, you can take help from one of those professional content writing services, to optimize your content for corporate communication purposes and even undertake your social media campaigns.