Seth Godin, author and expert on small businesses, shares why the internet has revolutionized the way small businesses work and grow.
Earlier, only the big businesses had scope for marketing because of the money and power they possessed, and their ability to force their products or services on consumers. The internet has however, leveled the playing field.
Small businesses have the ability to grow quicker and in a more well-rounded manner because they are able to connect with their consumers on a personal and human level.This authenticity is what allows them to be successful.
Most small businesses, by simply hiring an ebook writer and blog writer to write ebooks, and blog about their products and services respectively – grow, and fast at that!