Obsessing About Your Site’s Page Rank? – Matt Cutts Explains Why You Don’t Need to

If you’ve been stressing about the page rank of your business’ website – you need to stop.

Google updates site page ranks only 3 or 4 times a year so that people don’t obsess over backlinking and instead focus on what is important – great, quality content.

What you can do however, is optimize your website’s content by hiring a great SEO writer. By the next page rank update – you’ll see a significant improvement.