Emmy-award winning CBS news tech correspondent and expert; David Pogue drives home the most important lesson in selling – ‘Simplicity Sells’!

While creating a website or an interface to interact with your customers; always keep it as simple and easy-to-use as possible. If you are selling a product that requires a manual or an ebook to explain how to use it – get an ebook writer to do so in the most simple manner possible, and watch your sales grow!