Thousands of articles are submitted to directories each day by businesses and independent authors hoping to reach the right readers. But only a handful actually reach the intended audience.
Many businesses mistakenly assume that volumes get results with article submissions. After all, the more articles you post, the greater the chances of reaching more readers, right? Wrong!
If you want to use article submission to improve your business’ visibility, it pays to know how your article can be the one that is actually read among the millions submitted. Flooding directories with several poorly written pieces will erode your credibility and reputation. What really works with article submission is posting consistently high quality articles. There are a few points to keep in mind when evaluating the quality of your articles.
A well written article presents ideas in a clear, unambiguous way and is sure to impress readers. Use language that is simple to understand and avoid peppering your content with unnecessary jargon. The objective of your article is to inform the reader not confuse him with complex language.
Writing on contemporary topics is a good way to gain readership too. In fact, a well written article that discusses a currently ‘hot topic’ will surely draw a number of new readers. What better way to improve your visibility than by attracting new visitors to your fold? Your chances of ranking high in search engine results also improve when your content is trendy and current. After all, more people are likely to be searching for current topics at any given time.
Facts and figures lend credibility to your writing. Use numbers and statistics drawn from reliable sources to add weight to your contentions. Figures help the reader understand your message in an easier way and also strengthen your argument. This is the first step towards projecting yourself as a reliable and factual source of information to the reader. In turn, this will encourage the reader to look for more content authored by you, thus improving your readership.
Seeking the help of a professional article writer to guide you through the process or even write articles for you can go a long way in increasing your business’ visibility.