Social media marketing is the wonderful new (or fairly new) tool that today’s businesses employ to find and keep new customers.
It is simple to implement, cheap and it has proven its effectiveness time and again. Using social media networks to spread your marketing message is definitely the ‘in thing’ to do in today’s internet intensive world. But, this tool is most effective only when used with a well planned marketing campaign – A campaign that targets the right audience.
One common mistake made by many businesses using SMM, is the failure to use the right social media channels. A little planning and research go a long way in helping identify the virtual hotspots where your prime target audience gathers. Only when you use these social hotspots in your marketing efforts, can you communicate with the right audience. By communicating with the right audience you maximize the chances of achieving conversions. If your SMM campaign is being carried out by a professional social media service, using the right SMM channels is one aspect to discuss in detail with them.
The suitability of a social media channel is determined by the nature of your business, the product or service you sell. For example, an online teens’ fashion clothing store will not have much success if it uses LinkedIn through its social media marketing. A much better option would be to use Twitter or Facebook where a younger audience is likely to gather. However, a laptop carry case manufacturer would be right in using LinkedIn. Here, he can target professionals who have the potential to become his customers.
Make sure that you have given your chosen service the right brief with respect to your target audience profile. This ensures that your marketing efforts are right on track and aimed at the right people.